Gm.
It’s Chris,
Have you ever gone to a website and seen words relating to EVERYTHING but what the business actually does?
Don’t worry you’re not alone, every customer, for nearly every business goes through the same thing.
I understand the impulse as a business owner to talk about our great service, our drive to do the job well, on and on and on.
And all of these things are great, customers also expect them by default.
So if the usual spiel isn’t what gets people to buy, what are customers looking for when they check out your business?
A reason to buy.
The best reason is a Unique Selling Proposition (USP).
A USP is what turns a lead into a client, it is the very reason they buy. And you need to have it in your ads, on your website, eeeeeverywhere.
So how do you craft a great USP? You answer a simple question.
What is it that your business can do for the customer that would pique their interest?
The answer to that question should be an end result they are looking to get.
“More clients, more results, guaranteed.”
That’s a hell of a USP for a marketing business, and that same concept can be applied to any business.
Landscapers, Chiropractors, Plumbers, Auto Shops, you name it, there’s a USP that can be made for it.
This list includes your business, if you want more clients (like we all do), think about what you do for folks, make a USP, apply it in the right places, and watch your sales jump.
Talk soon.
-Chris
